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Dermalogica Puts QR Code Technology To Use

Its UK customers can scan a code instead of logging in.

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By: Jamie Matusow

Editor-in-Chief

Dermalogica has partnered with the technology company Zapper to offer its UK customers the ability to skip the log-in process on its website, and instead scan a QR code.

Android or iPhone users must download the free Zapper app. Then, Dermalogica customers fill out a short profile on their first use and that allows the user’s login to be transmitted securely. All personal data resides on the user’s mobile device, which is a safer and more reliable way to store sensitive, personal information, according to Dermalogica.

Glenn Poy, General Manager of Dermalogica UK, commented:

“We are offering our customers this innovative service as a way to alleviate the hassle of registration and login,” said With Scan-to-Login our clients are protected and best of all, they don’t have to remember their passwords anymore.”

Related Story: This hair care brand incorporates a QR into its packaging design.




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